Judging from the normal trajectory of production, price competition should actually be a major factor in promoting the advancement of the door and window industry, because in order to increase competitiveness and keep their own profits from being weakened, businesses will increase their own productivity and develop production technology. Improve cost management.

Competition between industries, price war is an ancient and effective tactic, but in regular competition, should price war be used? And how should it be used?

For a period of time, in order to win consumers to the maximum extent, both Red Star Macalline and Easyhome required the merchants in the mall to cooperate with the promotion activities of the mall to carry out price promotions. To the point of vicious competition, businessmen complained.

Lowering the price reduces the quality faster, which is another consequence of price tactics. In order to stand out in the competition and reduce the weakening of profits, most merchants have chosen to squeeze costs so much that they ignore the decline in quality. Under this vicious circle, the price drops, the quality drops, and the product's position in the minds of consumers also drops. This vicious competition is very obvious in the plastic steel door and window industry.

Judging from the normal trajectory of production, price competition should actually be a major factor in promoting the advancement of the door and window industry, because in order to increase competitiveness and keep their own profits from being weakened, businesses will increase their own productivity and develop production technology. Improve cost management. However, the vast majority of door and window merchants have not been upright on the road of price competition. Instead, they have killed the brand and made the industry smelly. This is not the ultimate goal of the price war, nor does it conform to the law of productivity development.